In the world there exists different kinds of energieswhich makes humans act in different ways. In spiritual or philosophical terms one wouldsay creative and destructive energies or/and in business terms intangible positive energyor intangible negative energy, Good reviews, followers, likes, love etc equals positiveequity, while bad reviews, fake followers, dislikes equals negative equity.

In business the monetary value of connecting, or incentivizing “intangible positive energy” or “LOVE” is enormous. 93% of all purchases onlinetoday are to some extent honest review-based or through word of mouth, and yet it’shard to incentivise good reviews and customers are more likely to leave a bad review aftera bad experience than a good review after a good experience. Another interesting factis that social media influencers deliver 11x higher ROI than other forms of digital marketing dueto its “love” from the followers and relatively low cost and its inherent credibility.While word of mouth is still one of the most cost efficient ways of marketing for any businessesit is hard to incentivise it. “Social shopping” is the incorporation of social media ande-commerce, which is used for selling and promoting products and services online. Socialshopping is one of the fastest growing areas of ecommerce and the market size is expectedto reach USD 3,369 trillion by 2028, according to a study conducted by Grand View Research,Inc*.